Sydney Premier Karting Park
The client offers state-of-the-art karting facilities to a wide range of customers — from public to corporate to private. It aims to make karting motorsport accessible and fun for everyone by offering diverse racing packages.
Sydney Premier Karting Park’s original site was a mess; it had inconsistent design, unclear navigation flow and its information architecture made it difficult for visitors to find what they were looking for. They reached out to us to redesign and redevelop the entire website from scratch, on top of reinventing their branding. What we gave them was a site targeted towards their customers, by first convincing visitors that karting was crazy fun; secondly, showing the modern facilities that the karting park had; thirdly, directing visitors to the racing packages; and fourth, getting visitors to either contact the park for a booking or visit the park themselves.